THE NEW GULLWING IS COMING
Mercedes-Benz asked us to get people excited about the release of the SLS AMG at the 2009 Frankfurt Auto Show.
Jung von Matt/Alster, Hamburg needed to use traditional media in a new and unseen way.
Solution:
Gorgeous styling, 571 horsepower, and a top speed of over 300 kph make the SLS AMG a supercar.
But its gullwing doors make it an icon.
So we created a simple announcement poster and placed it into glass-covered billboards,
leaving the glass doors open, gullwing style.
We worked with JCDecaux to modify the doors to open further.
Result:
The media truly became the message, and the launch of the SLS AMG became the talk of the town.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative team: Jonas Keller & Daniel Pieracci
Executive Creative Director: Armin Jochum, Deneke von Weltzien
Creative Director: Thimoteus Wagner
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner
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April 10th, 2011 at 11:10 am
I would like to purchase a poster size photo of a 2011 Mercedes Benz SLS AMG in silver and/or iridium with red interior with the gull wing doors in the open position. Thank you, Bill Guentzler
April 18th, 2011 at 2:56 am
Whoa! This blog looks exactly like my old one! It’s on a entirely different subject but it has pretty much the same page layout and design. Great choice of colors!
January 25th, 2012 at 12:33 am
Ive had got to reveal this for your class I’m taking, well similar to this. This really made it easier for me , so thanks a TON.Take care, Shawnta Edelstein