Which company do you think is more like Apple in terms of its philosophy like attention to detail, no compromise on quality, innovative designs, social responsibility (like green products), captivating ad campaigns etc. I know both car makers are among the top of their league, just wanted to compare them to Apple, whose products I really admire (and it topped Fortune’s list of most admired companies for two years in a row).
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Accessories January 1st 2011
January 1st, 2011 at 7:52 am
I think BMW is catered a little more towards younger drivers. they tend to have more performance oriented vehicles.
Mercedes is high quality too, but i think they go for a little more sophisticated audience
January 1st, 2011 at 8:02 am
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